Brand Identity
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If you were asked to name a business that had a location in most cities you
could easily come up with dozens of names: banks, brokerage firms,
insurance companies and many others. What if you were asked to name a
law firm that had a location in most cities?
The reason you are unable to name a law firm with locations in most cities
is because it does not exist.....yet. Ross & Shoalmire, L.L.P. is going to
change all of that. Currently you can divide all law firms into two
categories: very large firms with locations in select major metropolitan cities
and local firms with a single office. Each have their own set of benefits and
drawbacks.
The Ross & Shoalmire, L.L.P. concept is much different. By placing a Ross
& Shoalmire L.L.P. office in an increasing number of separate locations, we
can begin leveraging the name and brand identity of the firm. Imagine
opening your solo law practice with your firm name already being a
recognized and trusted household brand. No other small, local firm can
compete with your name recognition and the large firms are seeking a
different client base. That makes you the most sought after firm in your
town from the first day you open your doors.
could easily come up with dozens of names: banks, brokerage firms,
insurance companies and many others. What if you were asked to name a
law firm that had a location in most cities?
The reason you are unable to name a law firm with locations in most cities
is because it does not exist.....yet. Ross & Shoalmire, L.L.P. is going to
change all of that. Currently you can divide all law firms into two
categories: very large firms with locations in select major metropolitan cities
and local firms with a single office. Each have their own set of benefits and
drawbacks.
The Ross & Shoalmire, L.L.P. concept is much different. By placing a Ross
& Shoalmire L.L.P. office in an increasing number of separate locations, we
can begin leveraging the name and brand identity of the firm. Imagine
opening your solo law practice with your firm name already being a
recognized and trusted household brand. No other small, local firm can
compete with your name recognition and the large firms are seeking a
different client base. That makes you the most sought after firm in your
town from the first day you open your doors.
Making Your Firm a Household Name